Creative Director & Interactive Technologies Engineer
11 years at the intersection of art, technology and production. From concept to delivery.
Form Follows Essence
Profile
@theorigamiwolf
Interactive Technologies Engineer with over 11 years developing projects at the intersection of art, technology and production. I have designed and led digital experiences, interactive activations and audiovisual campaigns for global brands — coordinating multidisciplinary teams from concept to delivery.
I move between creative direction and technical execution, between the client and the team. Not because I do everything, but because I understand the language of each part — and that allows me to connect what would otherwise not communicate.
"Form follows essence."
Selected Work
Nike × Covadonga Lara
Immersive installation for the Air Max DN8 LATAM launch. 180° curved LED screen, generative environment and artistic direction in collaboration with Covadonga Lara.
Porsche Mexico
Activations for Porsche México: Virtual Reality experience in the WEC context and immersive stand with generative wall for the Panamera Sport Turismo launch.
Nike Sportswear
The Mexico City Department — Centro de Artes Vivas, Coyoacán. Interactive sensor installations, large-format LED screen and VR experience for the Air Max 720 launch.
MUTEK Mexico
Three consecutive editions of MUTEK México as visual artist. Tycho Magnetic Anomaly II — interactive monolith inspired by Arthur C. Clarke's 2001: A Space Odyssey. Live generative installations.
Tierra Garat
Corporate virtual university for 400+ employees. 4 pedagogical levels — Basic, Advanced, Specialty, Diploma — designed and implemented from scratch.
Showreels
Brands I've worked with
Capabilities
01
Creative direction of campaigns and activations for global brands. Multidisciplinary team management. Brief-to-delivery with agile methodologies.
02
Video mapping, immersive installations, interactive stands, VR/XR. Integration of emerging technologies in live events and brand activations.
03
2D/3D animation, motion graphics, VFX, compositing. Full audiovisual production from pre to post-production across sectors.
04
Interactive installations and real-time generative art. MUTEK México 2017, 2018 & 2019. Art Vision Moscow — sole Mexican agency in competition.
Contact